Dr. Tatiana Pardo. MD,MPH
Physician, Public Health Leader, Marketing Healthcare Speciallist.
Dr. Tatiana Pardo is a Certified Medical Doctor from Bogotá, Colombia, holds a Master’s in Public Health from Los Angeles, California; she is also a certified in healthcare marketing management. With extensive experience in integrating digital marketing into the healthcare sector, she is a pioneering leader in developing high-impact strategies to improve access to healthcare and communication in public health and medical-scientific marketing.
Dr. Tatiana Pardo
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Dr. Pardo has supported the development of campaigns for pharmaceutical giants and designed healthcare business models for Health Maintenance Organizations (HMOs) in Colombia. In the United States, specifically in Chicago and California, she has led campaigns targeting Latino communities through consulates and collaborations with renowned organizations such as the American Heart Association (AHA), where she served as the board president for the California-Central Valley region. She has also worked on developing infection prevention program strategies during and post-pandemic in a high-quality pediatric hospital in California.
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Dr. Pardo’s approach combines a solid medical background with strategic digital marketing expertise, achieving results that resonate with diverse audiences, maximize reach, and promote education.
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Experience
Data plays a critical role in public health and healthcare-focused digital marketing, enabling informed decision-making, personalized strategies, and the evaluation of program impact. In public health, data helps identify trends, assess population needs, and prioritize evidence-based interventions, maximizing resources and improving outcomes in specific communities. For instance, epidemiological data analysis can guide chronic disease prevention campaigns or programs aimed at reducing health disparities.
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In healthcare digital marketing, data becomes a key tool for understanding patient behavior, needs, and preferences. Data analysis allows for
Precise audience segmentation
Identifying specific subgroups within the target population (e.g., patients with chronic conditions, specialist physicians, etc.) to create tailored and effective messages.
Data-Driven Healthcare
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To transform data into actionable insights, a robust infrastructure of accurate, high-quality, and complete information is essential. Dr. Pardo bases her data solutions on deep healthcare sector experience.
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As an expert consultant, Dr. Pardo leads the modernization of personalized strategy development, aligning analytics with the objectives of medical specialists and related professionals and their practices. Whether working with clients' proprietary data or integrating public sources and advanced technologies, she provides tools designed to support informed decisions and ensure ethical, relevant, and effective campaigns that impact the healthcare sector.